Antoine Guivarc'h Amstel Ultra with Rafael Nadal, an ad that should not be compared What if happiness came down to a simple choice? This is the question raised by Amstel Ultra , the light beer from the Heineken , through a Spanish advertisement broadcast in 2023 and featuring tennis ... 16 Mar 2026 Tell me about an ad
Antoine Guivarc'h Marketing analysis of the Fiat 500X advertisement When Fiat bets on advertising boldness Everyone has seen an advertisement promising to “enlarge something”… or a humorous scene where Michael Youn swallows Viagra in The 11 Commandments . But what if ... 16 Mar 2026 Tell me about an ad
Antoine Guivarc'h Fiat Palio - The car of the world Fiat and the challenge of the “world car” In September 2000, Fiat aired an astonishingly simple yet remarkably effective advertisement in South Africa for the Fiat Palio , a model designed for emergin... 16 Mar 2026 Tell me about an ad
Antoine Guivarc'h SFR - The ad before the fall A teenage crisis… and a connection Adolescence is often that moment in life when you want to share everything, explore everything, live everything connected . But what happens when the connection disa... 16 Mar 2026 Tell me about an ad
Antoine Guivarc'h Publicité du Super Bowl : comment Pepsi défie Coca-Cola avec une stratégie brillante Chaque année, le Super Bowl ne se résume pas à un simple événement sportif. Il devient aussi la plus grande scène publicitaire du monde , où les marques investissent des millions pour marquer les espr... 5 Feb 2026 Tell me about an ad
Antoine Guivarc'h When Total sought to completely renew itself A cult advertisement with an unexpected tone A man in a red shirt, the logo Total embroidered on his chest, is talking on the phone at a petrol station. Throughout the ad, he only utters one sound: a ... 29 Jan 2026 Tell me about an ad
Antoine Guivarc'h Hansaplast - When humour serves prevention A cult advertisement full of irony What if saying “yes” to everything could change a life? The advertisement Hansaplast Ribbed Condoms (2004) plays with this idea, in a spot that is as funny as it is ... 22 Jan 2026 Tell me about an ad
Antoine Guivarc'h The advertising that is more than mastered - The Bear from Canal+ An advertising slap that became a legend Some advertisements mark an era. Others, rarer, completely redefine what we expect from an advertisement. The Bear from Canal+ , first broadcast in 2011 , is p... 16 Jan 2026 Tell me about an ad
Antoine Guivarc'h Lucky Yatra - The failure that could have been a success When marketing becomes a social tool What if travelling by train could make you rich? This is the somewhat crazy bet made by the Indian railway company in March 2025 in Mumbai, one of the largest metr... 8 Jan 2026 Tell me about an ad
Antoine Guivarc'h Widerøe – “Grandpa’s Magic Trick” When an advertisement becomes an emotion There are certain advertisements that really have that little something extra . They stand out for their music , their emotion , their message , or simply by t... 2 Jan 2026 Tell me about an ad
Antoine Guivarc'h The fake Adidas advertisement "Break Free" There are advertisements that stand out for their message, their emotion, or their ability to make us feel something deeply human. Some go viral, not because they had a colossal budget, but because th... 2 Jan 2026 Tell me about an ad
Antoine Guivarc'h Intermarché and Christmas advertising: a coherent, emotional and perfectly mastered advertisement At a time when artificial intelligence is playing an increasingly significant role in content creation, and where debates around identity and consumption patterns are multiplying, Intermarché's Christ... 23 Dec 2025 Tell me about an ad