Antoine Guivarc'h Why marketing research is the key to effective advertising Researching is anticipating. And anticipating is understanding before others what is going to happen. In an environment where markets evolve quickly and consumer expectations change even faster, marke... 18 Nov 2025
Antoine Guivarc'h Why well-thought-out sampling is the key to successful marketing research Launching a marketing study without carefully considering sampling is a bit like going on an expedition without a map. You can move forward, observe, feel... but your conclusions may be approximate or... 18 Nov 2025
Antoine Guivarc'h Why a bespoke marketing study is your best asset Imagine this: you launch an advertising campaign with a substantial budget… but later discover that your message does not resonate with your audience, or that your brand does not truly echo in the min... 18 Nov 2025
Antoine Guivarc'h Why leaders always analyse before acting: the lesson from tennis for your marketing What tennis can teach us about marketing research What champions and high-performing companies have in common: analysis In high-level sport, performance does not solely depend on talent. In tennis, be... 17 Nov 2025
Antoine Guivarc'h Taking a step back to make better decisions Rugby, Luis Enrique and the art of turning observation into strategic advantage In rugby, "taking a higher view" is not a figurative expression. For years, coaches have been going up into the stands t... 17 Nov 2025
Antoine Guivarc'h Why marketing research & data analysis are essential for effective advertising The world is overflowing with advertising: a thousand messages compete for attention, but consumers' attention remains limited. In this media ocean, every company fights to stand out – and although th... 17 Nov 2025